The Cultivated Avenue
Handcrafted blankets, pillows, and accessories made in California.
SERVICES
Brand design, website design and development
Timeframe
Winter 2019
Brand Identity
Design principles, aesthetics, and color palette to bring their timeless and laid-back California style to life.
Logo Design
Custom typeface manipulations to create the best visual assets needed to effectively communicate the brand’s personality.
Website Design
Custom design and front-end development to create optimal experiences on both the consumer and business owner’s side of things.
Brand Design
We selected this color palette to reflect the timeless and laid-back California style in their handcrafted products.
Logo Design
Aesthetic + Design Principles
We designed these logos with the intention of keeping things clean, elegant and feminine. The sophisticated details in the primary wordmark and secondary logo tie together the brand—they perfectly fit the client’s desired aesthetic.
Shopify Web Design
We worked closely with The Cultivated Avenue to develop the best user experience across their entire website: we optimized the site utilization and visual design.
